The traditional world of business, commerce and connections has changed. Geographic boundaries and traditional market barriers have become increasingly meaningless as the business world becomes increasingly flattened. It has become a level playing field wherein most, if not all, competitors are granted an equal opportunity for success. A garage startup can disrupt the market if it hits the sweet spot of being the right product at the right time. 

Empowered consumers, clients, colleagues, partners and suppliers are able to and expect you to connect to wherever you are and whenever they want, trusting organisations with their PII (Personally Identifiable Information) in return for an experience that is relevant to them at that point in time.

Organisations, regardless of size or locale, need to be empowered by data and technology – not exposed to complexity and compliance issues, and restricted by cost and capability - to deliver, secure, real-time experiences that engage and build trust with customers.

Inspired by Thomas L Friedman’s ‘The World is Flat: A brief history of the twenty-first century’ 2005, Michael and Kim set out to develop the technology that would enable digital and data transformation, empowering people and organisations to thrive in this new world of business.